Toronto Argonaut turned military outfitter wants Canadian Army to be ‘brilliant at the basics’

Publication Name: Toronto Star

Headline: Toronto Argonaut-turned-military outfitter wants Canadian Army to be ‘brilliant at the basics’

Publication Date: March 20, 2026

Summary:
Wuxly CEO James Yurichuk, a former Toronto Argonaut, is advocating for improved foundational gear and preparedness within the Canadian Armed Forces. He emphasizes that high-quality, domestically produced technical apparel is essential to ensuring soldiers can perform effectively in extreme conditions, reinforcing the importance of getting the “basics” right in defence readiness.

Link to Original Article: https://www.thestar.com/politics/federal/toronto-argonaut-turned-military-outfitter-wants-canadian-army-to-be-brilliant-at-the-basics/article_c57a0539-239a-415c-9119-635b41792189.html